Lore n. collective knowledge or wisdom, esp. of a traditional nature.
About
Wyldlore was founded by Ella Staff after falling in love with the scents of rose, mint, jasmine and orange blossom while travelling in North Africa. With a professional background in dance, studying massage and bodywork felt like a natural continuation of Ella’s love for movement meditation. In 2017, Ella gained her ITEC Aromatherapy Level 3 Diploma with Distinction, and she has since worked as a spa therapist at the Pig at Combe in Devon. Ella has been also fortunate to train in Pregnancy, Facial, and Full Body Massage at the Bamford Haybarn Spa at the Daylesford Estate in the Cotswolds. Ella now works from her cottage and wildlife garden in the heart of the Jurassic Coast in Devon — a magical meeting place of earth, sea and sky. Ella has an interest in Buddhism and Taoism and practices Qigong, Yoga and Tai-chi and attends monthly Buddhist meditations.
Ethos
Wyldlore is about leaving the world a better place. Its about stepping away from plastic packaging, synthetic cosmetic ingredients, animal cruelty, palm oil and deforestation. It’s also about love and nurturing - treating yourself or a loved one to a healing massage, warm bath, or spine tingling shower. Its about smelling the roses and nurturing the herbs, fruits and flowers growing all around us. Its allowing a simple everyday act of washing your hands transport you somewhere beautiful - even if only for a moment. It’s trusting in our ability to heal if we work in harmony with nature.
Ingredients
Our skin friendly products are inspired by folklore and traditional plant medicine, but guided by modern research. As Wyldlore’s cottage garden grows, so too does the quantity of home grown ingredients in our products. Our rose, lavender, rosemary, or calendula petals are bursting with the vitality of the Devon soil. We also work with carefully sourced plant oils and extracts, selecting only organic or virgin oils. This minimises the presence of chemical residues from harvest, extraction, or refining processes, and ensures that naturally occurring skin-friendly compounds are retained. It also helps support to organic growers and community projects. We do not use palm oil or animal ingredients in any of our products - making them suitable for both vegans and rainforest lovers. Everything is made in small batches with love, so that all of our products are as fresh as possible by the time they reach you…
Community
“Start a purpose driven aromatherapy business” they said. “It will be fun” they said. Actually, it has had its beautiful, crazy and hilarious moments. But changing the world with flower power, one petal at a time does not come without its challenges! Here’s a thank you to some the businesses, teachers and friends who have shared their unique wisdom and support along the way:
Training: School of Natural Therapies / Devon Academy of Complementary Therapies / The SEED Institute / The Bamford Wellness Spa / The Pig at Combe / Shanti Soul Massage / Annie Brown Aromatherapy / The Barefoot Physio / Clovelly Soap Company / Saskias Flower Essences / The Spiral Centre / Permaculture Association
Stockists: Fragrant Earth / Triptych Gallery / Ginger Beer / Naturalworx / In My Back Yard / Bluebells & Daisies / Cleeyae / Pineapples and Bears / Bramble and Wild / Botanical Notes / Percy & Reed.
Others: Tree Harvest / Glamour UK
